德阳不只有三星堆 推进文化和旅游深度融合发展，加快建设国际旅游城市

Core Insights - The article highlights the rapid growth of tourism and cultural development in Deyang, particularly centered around the Sanxingdui Museum, which has become a major attraction for visitors, drawing 2.3 million visitors in July alone [1][2] - Deyang aims to establish itself as an international tourism city by leveraging its rich cultural heritage and natural resources, with a focus on the Sanxingdui site as a key driver for this transformation [4][5] Group 1: Tourism Growth - The Sanxingdui Museum is projected to attract nearly 6 million visitors and generate over 330 million yuan in ticket revenue by 2024, with 2.8285 million visitors and 156 million yuan in revenue recorded in the first half of this year [2] - The museum's cultural products are expected to achieve nearly 200 million yuan in sales in 2024, with IP licensing revenue exceeding 10 million yuan [2] - Deyang's total tourist reception is expected to exceed 70 million in 2024, with Sanxingdui accounting for nearly 30% of this figure [3] Group 2: Cultural and Economic Development - Deyang is focusing on a "3+N" model for cultural tourism development, integrating Sanxingdui with other cultural sites and promoting a regional tourism brand [4] - The city plans to invest approximately 13 billion yuan in the Sanxingdui cultural tourism development area, creating a comprehensive destination that includes cultural experiences and entertainment [6] - Deyang is also enhancing its industrial tourism by revitalizing its industrial heritage and creating new tourism experiences around its manufacturing capabilities [9] Group 3: Strategic Initiatives - The local government is implementing strategies to deepen the integration of culture and tourism, aiming to enhance visitor experiences and increase spending [10] - Deyang is developing diverse tourism routes to cater to different visitor demographics, with plans for eight new travel lines in 2024 [7] - The city is also focusing on enhancing red tourism experiences and promoting historical sites related to the Three Kingdoms culture [10]