“胖永辉”瀛海环宇坊店开业：生鲜“鲜”度管理与即食熟食比重强化

Core Insights - Yonghui Supermarket has officially opened its newly renovated store at Yinghai Huanyu Fang, marking its first deep renovation in the Beijing Economic and Technological Development Zone and the third in Daxing District [1][2] - The renovation aligns with the family-oriented customer base in the Yinghai area and the consumption characteristics during the high-temperature season, focusing on fresh produce and convenient ready-to-eat meals [1] Group 1 - The fresh produce section has been significantly enhanced to improve freshness management, catering to summer demands for convenient meal options [1] - The ready-to-eat food section has expanded to include popular items such as spicy beef strips, small sausages, fried chicken, and various cold dishes, along with a focus on ice cream and cold beverages [1] - A dedicated section featuring products from the "Fat Donglai" brand has been introduced alongside Yonghui's own core products [1] Group 2 - The store's online business has launched simultaneously, allowing local residents to order through various platforms, maintaining a consistent product offering with the physical store [2] - Yonghui has reached a total of 143 stores undergoing the "Learning from Fat Donglai" renovation, with plans to complete 200 stores by September 30, 2025, at an average pace of one store per day [2] - Additional stores in the Beijing area are also entering renovation phases, with several set to reopen between July and September [2]