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Retail Edge Drove Walmart, Amazon and PayPal BNPL Deals, Says Synchrony CFO
PYMNTS.com·2025-07-25 08:00

Core Viewpoint - Synchrony Financial is significantly enhancing its partnerships and expanding its Buy Now, Pay Later (BNPL) offerings, which is expected to drive revenue and attract new customers [1][3][4] Group 1: Partnerships and Product Offerings - Synchrony has renewed its partnership with Walmart, launching a new credit card program through collaboration with FinTech OnePay, which includes both general-purpose and private-label cards [3][4] - The company has introduced "Synchrony Pay Later" at Amazon, allowing customers to split purchases of $50 or more into installment payments, further extending its relationship with Amazon [4] - Synchrony’s alliance with PayPal now includes a physical PayPal Credit card, enabling BNPL options for everyday purchases and promotional financing [4][11] Group 2: Consumer Behavior and Market Insights - Synchrony’s CFO noted that consumers are becoming more discerning rather than pulling back on spending, particularly in big-ticket discretionary purchases [3][10] - The company tracks discretionary spending in real-time across 62 million active accounts, observing a positive trend in ticket sizes for clothing, cosmetics, and dining after three negative quarters [10] - There is a focus on attracting higher-income households, with Walmart targeting those earning $100,000 or more, which aligns with Synchrony’s new card offerings [8] Group 3: In-Store BNPL Adoption Challenges - Despite the growth in BNPL, in-store adoption remains a challenge, with BNPL purchases accounting for only 7.4% of in-store transactions during Black Friday [7] - Synchrony is confident that its retail expertise will enhance in-store adoption of BNPL options, especially with senior executives at Walmart and OnePay focused on this area [7] Group 4: CareCredit and Growth Segments - Synchrony’s CareCredit business is its fastest-growing vertical, providing promotional financing at 266,000 medical, dental, and veterinary locations, capitalizing on the emotional bond with consumers [12] - The company is expanding CareCredit into high-cost specialties, such as fertility and behavioral health, where traditional credit cards may be maxed out [12] Group 5: Investor Sentiment and Future Outlook - Investors are focused on themes related to consumer credit, growth recovery, and the significance of Synchrony’s partnerships with Amazon, Walmart, and PayPal [13] - The company aims to demonstrate that disciplined underwriting and deep merchant integrations can coexist, indicating a robust market for private-label and cobranded cards [13]