居然智家全面铺开智能导购：居然设计家赋能行业数智化变革

Core Viewpoint - The article discusses the strategic upgrade of居然智家 (Juran Smart Home) and its implementation of digital transformation in the home decoration and furniture industry, particularly through the introduction of smart sales tools and data integration [1][8]. Group 1: Smart Sales Tools - The smart sales tool, known as intelligent guide, has been successfully implemented across multiple stores nationwide, marking a significant transition from concept to practical application [3][4]. - This tool utilizes 3D modeling technology to create a virtual space where products can be visualized in consumers' homes, enhancing the shopping experience and reducing return rates [4][6]. - The application of 3D product models significantly lowers the costs associated with physical displays, allowing for "zero display sales" and improving conversion rates through data-driven customer analysis [4][6]. Group 2: Data Integration and Ecosystem - The ongoing "data integration" initiative aims to connect design solutions with the intelligent guide, enabling seamless transitions from online design to physical products in stores [6][7]. - The introduction of the "order grabbing square" feature will facilitate precise matching between consumer needs and merchant services, addressing the challenges of finding reliable service providers in the home decoration sector [7][8]. - This digital platform is expected to enhance service efficiency in the home decoration industry by creating a closed-loop system for design solutions, product data, and service demands [7][9]. Group 3: Long-term Transformation - The digital transformation of居然智家 is a systematic ecological reconstruction that emphasizes a user-centered approach, integrating digital capabilities across design, sales, and service [8][9]. - The company's efforts in digitalization not only improve operational efficiency but also reshape the value distribution within the industry, benefiting consumers and merchants alike [8][9]. - The transition from "居然之家" to "居然智家" signifies the company's commitment to redefining the future of home retail through digital transformation [8].