今年上半年，烟台完成社会消费品零售总额1944.9亿元

Group 1 - The core viewpoint of the article highlights the positive trend in Yantai's economic performance, particularly in consumer spending, with a retail sales total of 194.49 billion yuan, reflecting a growth of 6.2%, surpassing national and provincial averages by 1.2 and 0.6 percentage points respectively [1] - The implementation of policies such as the "old-for-new" program has significantly boosted consumption, with 810 million yuan in subsidies leading to a consumption increase of 7 billion yuan [1] - Major events and activities, including the "2025 Shandong Vitality Summer Consumption Season," have engaged over 243,000 participants and generated over 100 million views online, enhancing Yantai's visibility [1] Group 2 - Strategic partnerships, such as the collaboration with Ctrip, have introduced innovative consumption models, contributing to a network retail sales growth of 11.1%, reaching 26.07 billion yuan, the highest in the province [2] - The city has successfully nurtured new enterprises, with 136 new retail and catering businesses registered in the first half of the year, supported by policy incentives and innovation [2] - Future plans include a focus on enhancing consumer willingness and ability to spend, with over 100 themed promotional activities planned to sustain consumer engagement throughout the year [2]