超20万/㎡！全国单价地王纪录刚被刷新，背后还大有来头

Core Points - The record for the highest land price in China has been broken again with the auction of a residential land parcel in Xuhui District, Shanghai, which was won by Shanghai Qixiang Wangyu Real Estate Co., Ltd. for a total price of 1.225 billion yuan, reflecting a premium rate of 22.38% and a floor price of 200,257 yuan per square meter [1] - The land parcel covers an area of 4,705.49 square meters with a plot ratio of 1.3, and it is located in a prime area adjacent to the core business district of Xuhui [1] - The company behind the winning bid, Shanghai Qixiang Wangyu Real Estate Co., Ltd., was established in January 2025 and is owned by Ye Shuqing, who is the daughter of Ye Huabiao, a prominent figure in the automotive mold manufacturing industry [4][6] Company Information - Shanghai Qixiang Wangyu Real Estate Co., Ltd. has a registered capital of 155 million yuan and is classified as a limited liability company [6] - The company is involved in real estate development and has a business scope that includes property management and construction services [6] - Ye Huabiao, the father of the company's owner, is the founder of Yifeng Group, the largest manufacturer of automotive body stamping molds globally, indicating a strong business background [4][7] Land Parcel Details - The total residential building area of the land parcel is approximately 5,200 square meters, with specific requirements for preserving historical buildings and including cultural and commercial facilities [3][5] - The auction's starting total price was set at 1.001 billion yuan, with a starting floor price of 163,639 yuan per square meter, which had already set a new high for both Shanghai and national residential land prices prior to the auction [1][5]