Group 1 - The tourism market is experiencing a rapid increase during the summer season, with hotel occupancy rates rising significantly [1] - From July 1 to July 21, Huazhu Group reported over 23 million guests, a year-on-year increase of approximately 24%, with an overall occupancy rate of 84% [1] - Major cities like Shenzhen, Beijing, and Shanghai are leading in occupancy rates, with Shenzhen at 91%, while several second and third-tier cities also show impressive performance [1] Group 2 - The domestic tourism boom is attracting a significant influx of foreign tourists, with Huazhu Group hosting over 180,000 foreign guests from July 1 to July 21, marking a year-on-year increase of about 51% [2] - High-end brands under Huazhu Group are becoming the preferred choice for inbound tourists, with tailored services such as multilingual support and special travel packages [2]
“苏超”热潮叠加毕业游旺季 华住集团暑期接待量已突破2300万人次