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宋志平在光伏行业大会上“反内卷”讲话全文:商场不是战场,覆巢之下焉有完卵
Jing Ji Guan Cha Wang·2025-07-25 11:24

Core Viewpoint - The core viewpoint emphasizes the need to rethink competition concepts in the photovoltaic industry, advocating for a shift from "competition" to "co-opetition" to foster a healthier industry ecosystem [2][3]. Group 1: Industry Self-Regulation - The market's essence is competition, but it can be categorized into "good competition" that creates value and "bad competition" that destroys it. The industry must recognize the dangers of "involution" competition [3][4]. - Industry associations should prioritize self-regulation, focusing on policy formulation, technological innovation, and combating unfair competition [6][5]. Group 2: Industry Consolidation - The industry should move from fragmentation to consolidation to increase concentration and combat involution. Mergers and acquisitions can help create industry leaders and improve market structure [7][8]. - Historical examples, such as the restructuring of Japan's cement industry, illustrate the benefits of consolidation followed by proportional capacity reduction [9]. Group 3: Capacity Management - The photovoltaic industry currently has a capacity of 1200 GW, while global demand is only 600 GW. The first step is to reduce output to stabilize prices and profits, followed by limiting capacity [10][12]. - Implementing production limits has proven beneficial, as seen in the cement industry, where profits significantly increased after capacity management [12]. Group 4: Pricing Strategy - Companies should focus on price-based profit rather than solely on volume and cost. Understanding the relationship between price, volume, and profit is crucial for effective management [15][18]. - Successful companies prioritize quality and service over aggressive pricing strategies, which can lead to long-term profitability [18][21]. Group 5: Innovation and Value Creation - To transition from a "red ocean" to a "blue ocean," companies must innovate and enhance core competitiveness through differentiation, segmentation, high-end products, and branding [19][20]. - The emphasis on brand value and premium pricing is essential for sustainable growth, encouraging companies to avoid price wars and focus on high-quality offerings [21].