北大教授卢晖临：数字时代，三四线城市如何激活活力？

Core Insights - The rise of "live streaming stages" has become a new digital infrastructure to activate urban cultural and tourism consumption, providing unprecedented development opportunities for third and fourth-tier cities [1][6] - The integration of online and offline experiences through live streaming enhances social interaction and community engagement, creating a new form of social capital accumulation [2][3] - The success of this "digital vitality" hinges on balancing technology application with humanistic care, commercial value with social value, and innovation with cultural heritage [3] Group 1: Urban Development and Competition - Live streaming stages reshape urban attractiveness by creating dynamic city images that resonate with younger audiences, making them essential in travel decision-making [4] - The model fosters talent retention by providing local youth with platforms for creativity and income, leading to a "return flow" of talent to cities [4] - The approach optimizes urban brand communication through grassroots narratives, enhancing trust and engagement compared to traditional promotional methods [4] Group 2: Cultural and Economic Integration - The live streaming stage represents a "soft power" development strategy that complements traditional "hard power" initiatives, enhancing urban charm while driving economic growth [5] - It offers third and fourth-tier cities a chance to redefine their value by leveraging local culture in a globalized context, thus exploring sustainable development paths [6] - The integration of online and offline experiences, along with deep cultural and consumption fusion, boosts urban life quality and economic vitality [6]