瑞银证券熊玮：中企在AI视频生成模型崭露头角

Core Insights - The upcoming 2025 World Artificial Intelligence Conference highlights the strong monetization potential of enterprise AI agents, with cloud and advertising identified as the two most clear areas for AI monetization [1][2] Group 1: AI Monetization Potential - Enterprise AI services are expected to have stronger monetization capabilities in the short term, with cloud and advertising being the most promising sectors [2][3] - Major Chinese cloud service providers have seen AI-related revenue account for an average of 10% to 20% of their total revenue in Q1 of this year, with market expectations for 2025 rising by 6 to 13 percentage points [2][3] - AI-enabled technological improvements in advertising have increased click-through rates, conversion rates, and effective cost per mille (eCPM) by 5% to 10% [2] Group 2: AI Agents and Market Opportunities - The enterprise AI agent market is expected to mature, with significant potential for monetization through various models such as subscriptions, commissions, and SaaS [3][4] - The total potential market size for enterprise software in China exceeds 16 trillion yuan, providing substantial opportunities for enterprise AI agents [3][4] - Vertical AI agents are anticipated to have clearer use cases and ROI visibility, leading to higher willingness to pay compared to general-purpose AI agents [4] Group 3: AI Video Generation - AI video generation is transforming the content industry by enabling multi-modal content creation across text, images, audio, and video, significantly reducing production costs [5][6] - Chinese companies are emerging as early leaders in AI video generation, leveraging large video content libraries and talent pools from short video platforms [6] - The potential market for AI video generation is vast, with cost savings from AI-generated content projected to be significantly lower than traditional production methods [6]