Zhong Guo Jin Rong Xin Xi Wang·2025-07-25 11:59Core Insights - The article highlights the growing popularity of Hainan as a summer tourist destination, driven by unique attractions and promotional activities by Bank of Communications [1] - The bank is actively collaborating with local tourism units to enhance tourism promotion and provide tailored financial services to support the high-quality development of the tourism industry [1] Group 1: Tourism Promotion - The "Heartfelt Journey" campaign launched by Bank of Communications in partnership with Xinhua News has garnered significant attention from netizens and customers [1] - The campaign includes a series of promotional activities during the Consumer Expo, focusing on Hainan's duty-free shopping, main commercial areas, and local dining experiences [1] Group 2: Financial Services and Discounts - Bank of Communications Hainan Branch has upgraded various discount activities, such as the "Summer You Most Benefit" campaign, offering significant savings for credit card holders at over 1,200 dining establishments [2] - The bank's promotional activities include a "Hainan Safe Travel" initiative, providing discounts for consumers until December 31, 2025, aimed at enhancing the integration of financial services with tourism [2] Group 3: Future Plans - The bank plans to continue innovating financial products, distributing tourism consumption vouchers, and promoting unique travel routes to create a more inclusive and sustainable tourism financial service ecosystem [2]