上半年，济南市社会消费品零售总额2640.7亿元

Core Insights - Jinan's consumer goods market has shown stable growth in the first half of 2025, with a total retail sales of 2640.7 billion yuan, reflecting a year-on-year increase of 4.4% [1][3] - The online consumption demand has significantly increased, with retail sales through public networks reaching 268.2 billion yuan, a year-on-year growth of 24.6%, accounting for 26.8% of the total retail sales of above-limit units, an increase of 4.7 percentage points compared to the previous year [1][3] Consumer Goods Performance - The "old for new" policy has positively impacted sales, with retail sales of home appliances, cultural office supplies, and communication equipment increasing by 6.7%, 40.5%, and 52.9% respectively, contributing 3.6 percentage points to the overall retail sales growth [3] - The sales of new energy vehicles have also seen rapid growth, with retail sales increasing by 13.6%, surpassing the overall retail sales growth rate by 11.7 percentage points, and accounting for 38.8% of the total retail sales of automotive products, an increase of 5.7 percentage points from the previous year [3]