上半年上海消费回暖，下半年还有哪些“新引擎”

Group 1: Economic Overview - In the first half of the year, Shanghai's total retail sales of consumer goods reached 826.04 billion yuan, a year-on-year increase of 1.7%, reversing the previous trend of weak consumption [1] - The retail sales of consumer goods in the first quarter were 405.75 billion yuan, showing a year-on-year decline of 1.1% [1] - The retail sales of goods in the first half amounted to 726.90 billion yuan, with a year-on-year growth of 2.4%, compared to a decline of 2.9% for the entire previous year [1] Group 2: Policy Impact - The "old for new" consumption policy significantly contributed to the rebound in Shanghai's retail sales, with subsidies directly driving over 54 billion yuan in social consumption [1] - The Shanghai government issued two rounds of service consumption vouchers totaling 500 million yuan, with plans to continue issuing another 500 million yuan in the second half of the year [2] Group 3: Sector Performance - Red Star Macalline reported a 74% year-on-year increase in total sales across its eight malls in Shanghai for the first half, with sales driven by the city's home appliance and furniture consumption subsidy policy exceeding 1.3 billion yuan [1] - Haidilao's participation in the restaurant consumption voucher program involved over 60 stores in Shanghai, enhancing customer experience through product and scene innovations [5] Group 4: Tourism and Entertainment - The opening of the LEGO theme park in Shanghai has become a significant draw for tourism, with over 1.5 million visitors recorded in just 15 days [6] - The number of international tourists visiting Shanghai exceeded 4.1 million in the first half, marking a year-on-year increase of 37.6% [6] - The Yuyuan Garden is a popular destination for overseas tourists, with plans to enhance cultural engagement and attract younger demographics through various IP activities [6]