Target Ends Price Match Policy, Handing Amazon, Walmart The Pricing Advantage

NEW YORK, NY - JUNE 24: People walk past the Target store on 42nd Street in Times Square on June 24, ... More 2025, in New York City. (Photo by Gary Hershorn/Getty Images)Getty ImagesTarget is pulling the plug on its decade-old price match guarantee, originally touted as a cornerstone of its value promise. When introduced in 2013, then-CEO Gregg Steinhafel said it would give shoppers confidence that they could “shop at Target every day for the best value in retail.” Now, Target is effectively ending its bes ...