创新城市形象传播 成都彭州市“小水花”网宣品牌正式推出

Core Insights - Chengdu Pengzhou has launched a new online promotional brand "Xiaoshuihua," marking a significant step in embracing new media and innovating urban image dissemination [2][3] - The brand aims to showcase Pengzhou's rich tourism resources, cultural heritage, and vibrant urban life through a comprehensive media strategy [2] - The establishment of the "Xiaoshuihua Studio" and a dynamic "Top 100 Influencer Database" will facilitate connections with creators across various fields [2] Group 1 - The "Xiaoshuihua" brand embodies the city's spirit and aims to amplify individual voices into a powerful urban narrative [2] - The promotional strategy includes inviting influencers to experience local attractions and create content that highlights the unique "Pengpai lifestyle" [3] - Future activities will include new media industry matchmaking events and other initiatives to enhance brand growth and engagement [3]