破亿！《壹问医答》观看量突破1亿人次，引领权威健康传播新风尚

Core Viewpoint - The collaboration between Shandong University Qilu Hospital and Qilu Evening News has successfully launched the medical science popularization live broadcast program "Ask the Doctor," which has surpassed 100 million total views, indicating a significant impact on public health education [1][5]. Group 1: Program Overview - The "Ask the Doctor" program was launched in March 2023, combining authoritative medical knowledge with media outreach to create a unique "Qilu" science popularization brand [2]. - The program employs a collaborative development model that transforms complex medical terminology into easily understandable language for the public, facilitating real-time interactive communication [2][3]. - The program features a team of approximately 120 top medical experts, including renowned figures such as Zhang Yun, an academician of the Chinese Academy of Engineering, and Chen Yuguo, the president of Shandong University Qilu Hospital [3]. Group 2: Content and Reach - The program has established a "live broadcast + multimedia" communication matrix, with over 5000 minutes of total live broadcast time and a single episode viewership peak of 2.206 million [4]. - Content from the live broadcasts is repurposed into various formats, including articles and short videos, and disseminated across multiple platforms, enhancing the reach and impact of health education [4]. - The first volume of the health science book "Qilu Talks Health" has been published, contributing to a sustainable health science communication ecosystem [4]. Group 3: Future Plans - Moving forward, the program aims to deepen its offerings by introducing multidisciplinary expert joint broadcasts and immersive live streams that provide a real-world view of medical practices [5]. - Plans include exploring on-demand science popularization broadcasts to cater to diverse health needs and enhancing the synergy between online broadcasts and offline health services [5]. - The initiative seeks to integrate new media technologies, such as digital avatars and virtual scenarios, to further increase the program's appeal and effectiveness in health education [5].