科技“帮手”让文创产品上新又上心

Group 1 - The cultural consumption market is increasingly vibrant, with cultural and creative products connecting traditional culture to modern life, gaining popularity among consumers [1][2] - Modern technology plays a crucial role in driving innovation in cultural and creative products, enabling designers to digitize traditional crafts and shorten product design and launch cycles [1][2] - The integration of technologies like augmented reality (AR) and virtual reality (VR) breathes new life into traditional culture, making cultural relics more accessible and engaging for consumers [1] Group 2 - Enhanced customer experience is achieved through interactive and personalized designs, allowing consumers to actively participate rather than passively accept products [2] - Overall, modern technology is a key driving force for the development of the cultural and creative industry, opening new avenues for product innovation and aligning closely with consumer demands [2] - The future will see deeper integration of technology and culture, promoting sustainable and healthy development of the cultural and creative industry [2]