Chinese Media(SH:600373) Zheng Quan Zhi Xing·2025-07-25 16:37Core Viewpoint - The company, Zhongwen Media, reported a significant decline in revenue and net profit for the year 2024, prompting regulatory inquiries regarding its financial disclosures and business operations [1][2]. Business Overview - The main business segments of Zhongwen Media include general books, educational materials, new business formats, integrated marketing, and material trading. The company achieved a revenue of 9.304 billion yuan, a year-on-year decrease of 14.56%. The net profit attributable to shareholders was 744 million yuan, down from 686 million yuan, indicating a decline in profitability [2]. Revenue Breakdown - Revenue from general books and educational materials saw substantial declines, with year-on-year decreases of 26.97% and 27.55%, respectively. The sales models employed include both unconditional and conditional sales returns [2]. Regulatory Inquiry - The company received an inquiry from the Shanghai Stock Exchange regarding its 2024 annual report, which necessitated a detailed response addressing various aspects of its financial disclosures and business relationships [1][3]. Client and Supplier Relationships - The company provided detailed disclosures about its major clients and suppliers over the past three years, including sales content, settlement policies, and outstanding amounts. Notably, there were no significant overlaps in client-supplier relationships that could raise concerns about commercial rationality [3][6]. Sales and Settlement Policies - The company outlined its sales channels and models, particularly for general books and educational materials, detailing the conditions for sales returns, pricing mechanisms, and revenue recognition methods in compliance with accounting standards [3][6]. Performance Analysis - A quantitative analysis was requested to explain the significant decline in performance, considering industry policies, competitive conditions, and cost structures. The company is expected to provide insights into quarterly performance fluctuations based on cost and expense changes [3][4]. Integrated Marketing and New Business Formats - The integrated marketing segment and new business formats, including game-related services, are also part of the company's revenue streams. The company has established various settlement policies with clients in these segments, reflecting a diverse approach to revenue generation [4][7]. Supplier Relationships in Material Trading - The company disclosed its supplier relationships in the material trading segment, detailing procurement policies and outstanding amounts, which are crucial for understanding its operational dynamics [6][7]. Financial Health Indicators - The company has reported various financial health indicators, including accounts receivable and provisions for bad debts, which are essential for assessing its financial stability and risk management practices [5][6].