ZACKSยท2025-07-25 16:41Core Insights - The competition between The Coca-Cola Company (KO) and PepsiCo Inc. (PEP) is a long-standing rivalry in the global beverage market, with Coca-Cola known for its classic carbonated drinks and PepsiCo offering a diversified portfolio that includes snacks and other beverages [1][2] Group 1: Coca-Cola (KO) - Coca-Cola commands a leading share in the soft drinks industry with $30 billion brands and has achieved value share gains for 17 consecutive quarters [3][4] - The company's strategy focuses on affordability, digital engagement, and premium innovation, utilizing bold marketing campaigns and AI-driven tools to enhance efficiency and engagement [5][6] - Coca-Cola adapts quickly to market changes and consumer preferences, leveraging local sourcing and strategic hedging to maintain momentum despite global challenges [7] Group 2: PepsiCo (PEP) - PepsiCo's investment case is supported by its unmatched scale and diversified portfolio, with strong market share growth in beverages, particularly through products like Pepsi Zero Sugar [8][9] - The company employs a multipronged strategy that includes refining price-pack architecture, expanding into functional beverages, and enhancing its international presence [10][11] - PepsiCo has seen upward revisions in earnings estimates, reflecting optimism about future profitability, and its "One North America" initiative aims to integrate operations for better efficiency [12][23] Group 3: Stock Performance & Valuation - In the past three months, PepsiCo's stock has increased by 8%, while Coca-Cola's stock has declined by 3.8%, indicating a shift in investor sentiment [14] - PepsiCo trades at a lower forward price-to-earnings (P/E) multiple of 17.66X compared to Coca-Cola's 22.26X, making it more attractively priced [15][17] - Earnings estimates for PepsiCo have risen by 1.7% and 1.6% for 2025 and 2026, respectively, while Coca-Cola's estimates have remained mostly unchanged [20][21]