MicroStrategy Rises 131% in a Year: Buy, Sell or Hold the MSTR Stock?

Core Insights - MicroStrategy (MSTR) shares have appreciated 131% in the trailing 12 months, outperforming the Zacks Computer - Software industry and Zacks Computer and Technology sector which returned 22.2% and 22.8% respectively [1] Group 1: Bitcoin Holdings - MicroStrategy is the world's largest bitcoin treasury company, holding 607,770 Bitcoins as of July 20, 2025, and acquired 6,220 Bitcoins for $739.8 million in July [2][9] - Other notable companies holding bitcoins include MARA Holdings with 47,531 bitcoins, Riot Platform with 19,223 bitcoins, and Tesla with 11,509 bitcoins [2] Group 2: Stock Performance - MSTR shares have outperformed Tesla and Riot Platform, which saw increases of 42.7% and 26.3% respectively, while MARA Holdings shares dropped 21.9% over the same period [3] - MSTR stock is currently trading above the 200-day moving average, indicating a bullish trend [7] Group 3: Revenue and Growth - Subscription revenue surged 62% year over year to $37.1 million, driven by Mosaic AI and rising demand for Strategy One cloud tools [9][16] - Subscription billings grew 38% year over year to $24.5 million, with the company benefiting from growing software subscription revenues [16] Group 4: Strategic Initiatives - The company is expanding AI capabilities with the launch of Mosaic, an AI-powered Universal Intelligence Layer, aligning with its shift toward cloud-first, subscription-based services [15] - MicroStrategy's disciplined approach to capital raising through preferred equity offerings has raised $6.6 billion through equity offerings and $3.4 billion through fixed income [12][14] Group 5: Market Conditions and Valuation - The company benefits from the growing acceptance of bitcoin as a non-sovereign asset and higher institutional adoption, although bitcoin's volatility poses challenges [11] - MSTR shares are considered overvalued with a Price/Book ratio of 3.0X compared to MARA Holdings' 1.63X and Riot Platforms' 1.78X, indicating a premium valuation [21][26]