Best Stock to Buy Right Now: Apple vs. Costco Wholesale

Core Insights - Apple and Costco have generated similar investment returns over the past decade, becoming two of the world's largest companies by market cap [1] - Both companies are expected to continue being long-term winners, but investors should be cautious about the price at which they buy [2] Company Overview - Apple is a leading smartphone and personal electronics company with over 2.35 billion active iOS users globally, while Costco is a membership-only warehouse retailer with a diverse range of goods [4] - Both companies have established core businesses but are experiencing slower growth rates; Apple is expanding its user base and subscription services, with service revenue reaching nearly $53 billion in the first half of the year, up 12.7% year over year [5] - Costco's growth is driven by membership increases, with paid memberships rising by 6.8% year over year to 79.6 million; membership dues are a significant profit contributor [6] Performance Comparison - Over the past decade, both companies have shown remarkably similar stock performance, with annualized returns that have significantly outperformed the S&P 500 [7] - Both companies offer small dividends, with Apple increasing its dividend for 12 consecutive years and Costco for 20 years; their dividend yields are around 0.4% to 0.5%, with Costco occasionally providing special dividends [9] Future Growth Prospects - Analysts project Apple to grow earnings at an average of 10.6% annually, compared to about 9% for Costco [6] - Apple faces challenges in integrating AI features into its devices, but its loyal user base and sticky ecosystem provide some resilience; despite this, Apple is considered the better stock to buy now [10][11] - Costco's stock price has expanded faster than its profits, leading to a high P/E ratio of nearly 54, which is deemed excessive given its expected 9% earnings growth [12] - Apple, with a P/E ratio of 33, is viewed as more attractive if it achieves double-digit earnings growth, bolstered by significant stock repurchases [13]