楼面价20万/㎡！神秘女富豪，放大招

Core Insights - The recent land auction in Shanghai concluded with all 8 plots sold, generating a total revenue of 28.96 billion yuan, which is approximately 22.33% higher than the starting price of 23.67 billion yuan [1] - The Hengfu plot in Xuhui District was sold for 1.225 billion yuan, setting a new record for the highest floor price for residential land in Shanghai and nationwide at 200,260 yuan per square meter, with a premium rate of 22.38% [1][2] - The Hengfu plot, previously the site of Shanghai Jiao Tong University's Buxue Building, is expected to yield around 10 luxury villas, each priced over 100 million yuan [2][4] Company Insights - Shanghai Qixiang Wangyu Real Estate Co., Ltd., which acquired the Hengfu plot, was established in January 2025 with a registered capital of 1.55 billion yuan, fully owned by Ye Shuqing, a low-profile second-generation entrepreneur from Zhejiang [5] - Ye Huabiao, the actual controller of Qixiang Wangyu, is known as the "automobile mold king" and has significant investments in the automotive sector, including companies like Zhiji Auto and Chery [5] Industry Trends - The auction also featured two regional land kings, with the Hongkou North Bund plot sold for 6.4719 billion yuan, achieving a premium rate of 46.33% and a new floor price of 126,600 yuan per square meter [8] - The Pudong Tangzhen plot was sold for 2.73 billion yuan, with a premium rate of 40%, establishing a new price king for that area at 52,400 yuan per square meter [8] - The high demand for luxury properties in Shanghai is reflected in the sales performance, with high-end residential projects seeing a first-day sales rate of over 60%, peaking at 95% in June 2025 [9]