数智新时代 电商新价值｜数字动能驱动新业态崛起——看吉林省新电商业态创新发展之路

Core Insights - E-commerce platforms are deeply integrated into the economic and social development of Jilin Province, acting as a core engine for industrial upgrading and consumption stimulation [1] - The establishment of a standardized system for ginseng products is crucial for enhancing quality and market trust, enabling a win-win situation for consumers and businesses [2] - Digital marketing and e-commerce innovations are reshaping the ginseng industry ecosystem, allowing for direct consumer connections and enhancing brand influence [5] E-commerce Development - Jilin Province has seen a continuous increase in online sales of agricultural products, with local merchants experiencing significant annual growth in online orders [1] - The province's online retail sales exceeded 100 billion yuan in 2023, with a growth rate of 24%, ranking first in the nation [5] - The launch of online auction models for ginseng on platforms like JD.com is addressing industry pain points and enhancing product value through transparent pricing [4] Standardization and Quality Improvement - The "京东好人参" standard system was introduced to regulate various ginseng types, filling industry gaps and establishing a reliable quality framework for consumers [2] - Standardization is pushing companies to improve quality from cultivation to processing, transitioning the industry from a resource advantage to a quality advantage [5] Marketing Innovations - Live streaming and short video platforms are significantly enhancing market recognition and transforming ginseng from an agricultural product to an online product [6] - The collaboration between local businesses and platforms like Kuaishou is fostering regional economic development and consumer engagement [6] Regional Economic Impact - The integration of e-commerce is injecting vitality into the regional consumption market, with traditional brands revitalizing through digital channels [1] - The "数商兴产" strategy is positioning Douyin e-commerce as a key player in promoting Jilin's specialty agricultural products nationwide [5]