“国台酒｜村超·世界足球明星贵州行”即将启幕

Core Viewpoint - The upcoming "Village Super·World Football Stars Guizhou Tour" event, sponsored by Guizhou Guotai Intelligent Wine Industry Group, aims to create a unique football festival featuring global football stars like Roberto Baggio and Roberto Carlos, highlighting the growing popularity of grassroots football events in China since 2023 [4][5][9]. Group 1: Event Overview - The event will consist of six major components, including an opening ceremony, a series of international football matches, a charity event with football stars, local talent discovery, and a football-themed carnival [8]. - The opening ceremony will feature Roberto Baggio as the head coach and Roberto Carlos as the team captain, leading a special friendly match against the Liaoning Donggang Strawberry Football Team [8]. - Various international football matches will take place, including the "Guotai Wine·Legend Returns·World All-Star Football Match" and the "Second Guizhou Village Super 'Belt and Road' International Friendship Match" [8]. Group 2: Cultural and Marketing Aspects - The event integrates international elements and aims to create a super IP that combines local culture, international exchange, and entertainment, allowing audiences to experience a transition from "village" to "world" [9]. - Guotai Wine is leveraging the event for innovative marketing strategies, focusing on value exchange with fans and creating a new paradigm for cross-border marketing [10]. - The brand's new slogans emphasize the connection between football and wine, promoting a philosophy of "transparency" in life and social interactions [12][14].