背靠“蜜雪”供应链，与瑞幸前后脚诞生的幸运咖要“起势”了

Core Insights - The article highlights the competitive landscape of the coffee market in China, focusing on the growth and strategies of Luckin Coffee and its positioning against established players like Luckin Coffee and Kudi Coffee [1][6][9] Group 1: Company Overview - Luckin Coffee aims to expand its store count to over 10,000 by 2025, having already established over 6,000 stores in lower-tier markets [2][4] - The company has a strong supply chain, with its roasting capacity reaching 8,000 tons annually at its main factory and an additional 20,000 tons from a new facility [4][10] - The brand's pricing strategy positions its products at around 5.9 yuan for a cup of coffee, allowing for a 50% gross margin for franchisees [10][11] Group 2: Market Positioning - Luckin Coffee is adopting a "rural encircling urban" strategy, focusing on lower-tier markets before expanding into first-tier cities [9][10] - The coffee market is becoming increasingly competitive, with major brands like Starbucks, Kudi Coffee, and McDonald's also expanding their coffee offerings [6][7] - The brand's marketing efforts are intensifying, with a notable increase in franchise inquiries by over 300% in July [12][13] Group 3: Franchise and Support - Luckin Coffee is implementing supportive measures for franchisees, including waiving fees for two years in major cities and offering significant discounts for existing franchisees [11][12] - The company emphasizes the importance of a robust supply chain to maintain competitive pricing and operational efficiency [13][14] - The brand's growth strategy is underpinned by the trust franchisees have in the parent company, Mixue Group, which has a well-established market presence [11][13]