SZAP(SZ:000061) Nan Fang Nong Cun Bao·2025-07-26 10:05Core Viewpoint - The collaboration between Guangzhou Engineering Technology Vocational College and local government in Jiaoling County aims to enhance rural revitalization through art design, focusing on agricultural product branding and packaging [2][30]. Group 1: Project Overview - The initiative is part of Guangdong Province's "Double Hundred Action," which connects universities with county development needs to promote high-quality rural development [6][8]. - The project involves a team from the Art Design College conducting research on agricultural product packaging and brand creation in various villages [3][10]. Group 2: Achievements and Activities - The Art Design College has completed over 2,000 square meters of mural painting in villages, injecting artistic vitality into local communities [12]. - The team is working on designing a visual branding system for the "Xiali Xiang" trademark, focusing on products like rice and tea, with the first design expected to be completed by August [18][19]. Group 3: Local Economic Impact - The project aims to enhance the added value of local products, thereby increasing collective economic income for the villages [19]. - The initiative promotes a model of diversified planting projects in New Spring Village, including various specialty crops, and has registered the "Xinseng" trademark [21][22]. Group 4: Future Plans - The college plans to continue leveraging its design expertise to support the branding and packaging of agricultural products, enhancing market competitiveness [23]. - The team is also providing professional advice for the application of the 3A scenic area in Taohuayuan, aiming to create a cultural tourism brand for Jiaoling County [27][28]. Group 5: Commitment to Local Development - The college emphasizes its responsibility to assist in the "Hundred Thousand Project" and the "Double Hundred Action," aiming for sustainable local development through ongoing collaboration [37][39].