Zhong Guo Qing Nian Bao·2025-07-26 10:52Group 1 - The core point of the article is the announcement of Baidu's new generation digital human technology, NOVA, which marks the entry into a scalable production era for super head anchor capabilities [1] - NOVA technology previously supported a digital human live stream by Luo Yonghao, achieving a GMV of 55 million [1] - The technology is expected to be open to the entire industry in October, allowing ordinary users to access professional live streaming capabilities comparable to top anchors [1] Group 2 - The new generation NOVA technology features six major capability upgrades, including script modeling, action generation, voice cloning, script writing, Q&A capabilities, and interactive gameplay [2] - The technology enables the first-ever "dual digital anchor" setup, allowing two digital humans to collaborate seamlessly during live streaming [2] - With the support of Baidu's upgraded Wenxin 4.5T technology, digital humans can now "understand creation," enhancing product expertise during live streams and allowing for personalized interactions [2] Group 3 - NOVA technology generates scripts that align with character settings, which are then performed by digital humans [5] - Digital humans can actively engage with users, facilitating high-frequency interactions similar to those in human-led live streams, including activities like lotteries and red envelope giveaways [5] - The AI brain can respond to user inquiries in real-time, adjusting video content to meet user demands and proactively guiding user interactions based on historical behavior [5]