首届颐莲品牌文化传播大会共绘文化香妆新图景

Core Viewpoint - The event "Lotus from the East" aims to integrate traditional culture with modern beauty industry practices, emphasizing that culture is the lifeblood of brands and a key to industry upgrade [1][3][10] Group 1: Cultural Empowerment in the Beauty Industry - The beauty industry faces intensified homogenization, prompting the Yilian brand to adopt the value proposition of "more Chinese, more cultural, more Yilian" [3] - The first Brand Culture Communication Conference was held on July 25, focusing on the integration of traditional culture and modern beauty [3] - The "Chinese Culture Empowerment Fragrance and Cosmetics Brand Construction Project" was officially launched, with Yilian as the first practitioner, demonstrating the depth of cultural integration in the beauty sector [3][7] Group 2: Product Innovation and Cultural Resonance - Yilian launched the "Fuguang Qinzhu" product line, which combines modern technology with lotus culture, offering dual benefits of skin brightness and firmness [5] - Each product serves as a cultural carrier, reflecting both technological advancements and the embodiment of Eastern aesthetics [5] Group 3: Collaborative Ecosystem for Cultural Beauty Industry - The conference attracted over a hundred representatives from academia, industry, and distribution channels to discuss the value of cultural heritage and the rebirth of Eastern aesthetics [7] - A collaborative model involving brands, academia, and distributors is proposed to create a virtuous cycle of culture, industry, and market [7] Group 4: Immersive Cultural Experience - The conference featured an innovative dual-track format combining a cultural forum with a Song-style gathering, allowing participants to engage in traditional activities [9] - The immersive experience included poetry creation and interactive activities, enhancing the cultural connection with the brand [9] Group 5: Long-term Cultural Commitment - Yilian has demonstrated over twenty years that culture is not merely a marketing gimmick but the foundation for brand longevity [10] - The integration of modern skincare technology with traditional cultural elements positions Yilian to take a more prominent role on the global beauty stage [10]