市场监管总局：国际标准化组织数字营销技术委员会秘书处落户中国

Group 1 - The International Organization for Standardization (ISO) has recently approved the establishment of the Digital Marketing Technical Committee (ISO/TC 352) [1] - China will take on the role of the secretariat for this technical committee, which has garnered widespread attention from the international community [1] - A total of 42 countries, including Germany, Italy, Finland, South Korea, Brazil, and Indonesia, are participating in the work of this committee [1] Group 2 - Regional marketing organizations from Asia, Africa, and Europe will collaborate through the establishment of liaison mechanisms to promote the development of international standards [1] - China aims to adhere to the principles of "consultation, construction, and sharing" while actively serving the international standardization community [1] - The initiative seeks to build a global consensus and continuously improve the digital marketing standard system, contributing to an open, inclusive, and fair governance framework for the global digital economy [1]