CNBC·2025-07-26 15:00Core Viewpoint - Former NBC Cable President Tom Rogers has expressed growing concerns about Netflix's competitive position, particularly due to the rise of free content on platforms like YouTube [1][5]. Group 1: Subscriber Growth and Engagement - Despite Netflix having more hit shows than all other streaming services combined, the growth of its subscriber base and total viewer engagement time has declined [2]. - In June, Netflix experienced the largest monthly viewership increase compared to its peers, but YouTube captured 13% of total monthly TV viewership, while Netflix accounted for 8% [3]. - Rogers emphasized that engagement is crucial as it influences pricing, programming budgets, and ultimately the quality of content [4]. Group 2: Financial Performance - Netflix reported positive earnings for the second quarter, beating both top and bottom line estimates and raising its full-year guidance [4]. - Despite the positive earnings report, Netflix's stock has decreased by approximately 6% since the earnings announcement and is down nearly 11% from its record high on June 30 [4]. Group 3: Impact of Artificial Intelligence - Rogers views artificial intelligence as a "double-edged sword" for Netflix, as it could enhance targeted advertising and reduce programming costs, but also empower independent content creators, benefiting platforms like YouTube [5]. - The increasing accessibility of AI tools for amateur creators may blur the lines between professional and amateur content, potentially increasing YouTube's viewership [6]. Group 4: Market Position - Despite the challenges, Rogers still regards Netflix as the most valuable media company globally, although he notes that the current lag in engagement is a point of concern [7].