OPPO万玉龙：AI终端正在从 “效率工具” 向 “高效专属的智能助理” 转变｜聚焦WAIC 2025

Core Insights - The value of AI technology lies in its ability to transform the daily lives of ordinary people rather than merely achieving high rankings in various lists [1] - Generative AI is fundamentally reshaping the underlying logic of the smart terminal industry, with 60% of users integrating AI into their daily activities and 83% acknowledging its efficiency improvements [1] Group 1: AI Strategy and Applications - OPPO's AI strategy focuses on a "1+3" core application scenario, where "1" represents a system-level smart experience and "3" corresponds to imaging, productivity, and entertainment scenarios [1] - The company aims to transition smart terminals from being "efficiency tools" to "highly efficient personalized smart assistants" through technological innovation [1] Group 2: Technical Innovations - OPPO has developed an AI acceleration algorithm framework called AI Boost, which is integrated into its self-developed chip performance solution "Tide Engine" to enhance AI operation efficiency [2] - The collaboration with chip manufacturers has led to over 8 times decoding acceleration on the terminal side, achieving peak output speeds of over 200 tokens per second for 3B models [2] Group 3: AI Features and User Experience - OPPO has introduced various AI functionalities, including AI de-reflection, AI motion blur removal, and AI ultra-clear pixel enhancements in imaging [4] - In productivity, features such as AI article summarization, AI document processing, and AI recording summaries have been implemented [4] - For entertainment scenarios, OPPO supports AI to execute tasks like ordering food through voice commands, enhancing user interaction and service personalization [4]