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比王传福“更狠”,她是比亚迪“最重要的女人”
Xin Lang Cai Jing·2025-07-26 21:09

Core Insights - The article highlights the significant contributions of Li Ke, Vice President of BYD, in transforming the company into a global leader in the automotive industry, particularly in electric vehicles [1][5]. Group 1: Career Development - Li Ke transitioned from a high-paying advertising job to BYD in 1996, believing in the company's potential despite its humble beginnings [1]. - She established BYD's office in Hong Kong in 1997, seizing the opportunity presented by the region's return to China to expand overseas [2]. Group 2: International Expansion - Li Ke actively promoted BYD's products at major European trade shows, overcoming skepticism towards "Made in China" products by demonstrating battery performance [2][4]. - She successfully secured partnerships with major companies like Motorola and Nokia, significantly enhancing BYD's international reputation [3]. Group 3: Legal Challenges - Li Ke faced legal challenges from established companies like Sanyo, but she was determined to defend BYD's technology, ultimately winning the lawsuits and setting a precedent for Chinese companies in international patent disputes [3]. Group 4: Recognition and Achievements - In January 2023, Li Ke was awarded the "2025 World Automotive Person of the Year," becoming the first Chinese woman to receive this honor, reflecting her impact on the global automotive landscape [5]. - BYD's annual overseas sales have surpassed 400,000 vehicles, indicating the company's growing presence in international markets [7].