网络文学产业活力迸发

Core Insights - The revenue scale of China's online literature market is projected to reach 49.55 billion yuan in 2024, reflecting a year-on-year growth of 29.37%, showcasing the industry's resilience and growth potential [1] - The overseas market revenue for online literature is expected to reach 4.815 billion yuan, marking a new highlight in the industry's development [1] Industry Growth and User Engagement - The total number of online literature works in China has surpassed 42.1 million by the end of 2024, an increase of over 4.2 million works compared to 2023 [1] - The user base for online literature has reached 638 million, representing a 16% year-on-year growth, achieving a historical high [1] - Online literature is entering a new phase centered on user and consumption conversion, characterized by its representation as a new form of mass art, the emergence of new business models, and integration with micro-short dramas [1] IP Development and Young Creators - The number of online literature IP adaptations in China reached 83,250 in 2024, showing a year-on-year increase of 14.55% [2] - Young creators, particularly those born between 1995 and 2010, account for nearly 40% of newly signed online literature authors, with the youngest member of the Chinese Writers Association being only 25 years old [2] - The rise of young authors is injecting creative energy and new ideas into online literature, with over 50% of creators on the Tomato Novel platform being post-95s [2] International Expansion - The overseas revenue of China's online literature industry reached 4.815 billion yuan in 2024, with a year-on-year growth of 10.68% [3] - The total number of "going global" works, including overseas original works, is approximately 750,900, reflecting a year-on-year increase of 7.92% [3] - The trends of scale, quality, and ecological development are becoming prominent in the international expansion of online literature, supported by advancements in artificial intelligence that enhance translation efficiency and localization capabilities [3] Future Outlook - The application of new technologies, such as artificial intelligence, is expected to significantly improve the creative efficiency and innovative vitality of the online literature industry [3] - Online literature is anticipated to integrate more deeply with various content forms, including audiobooks, micro-short dramas, and online games, fostering a cross-media and diversified content ecosystem [3]