半年成绩单抢眼 澳门文旅“金名片”愈加闪亮

Core Insights - Macau's tourism sector is experiencing significant growth, with over 19 million inbound travelers in the first half of the year, representing a 14.9% year-on-year increase, highlighting the effectiveness of various supportive measures and the city's inherent advantages [1][3][9] Group 1: Tourism Performance - The historical city of Macau celebrates the 20th anniversary of its UNESCO World Heritage status, which continues to attract tourists, enhancing the cultural core of Macau's tourism [3][9] - Macau ranked first in the "Top Ten Outbound Destinations for Chinese Tourists in 2024," particularly excelling in categories such as "entertainment and leisure" and "local residents' attitudes" [3][9] Group 2: Events and Activities - Various popular activities have been launched in the first half of the year, including collaborations with well-known brands like Pop Mart and Sanrio, enhancing the travel experience for visitors [4][6] - The International Food Capital Carnival showcased diverse global cuisines and interactive performances, contributing to a vibrant atmosphere for tourists [6][8] Group 3: Future Outlook - Experts suggest that Macau's "Tourism+" strategy is increasingly effective, particularly in the areas of "tourism + exhibitions" and "tourism + sports," leading to significant industry synergies [9] - The outlook for the second half of the year is optimistic, with expectations for breakthroughs in total tourism volume, structural upgrades, and brand deepening, which will further stimulate economic diversification [9]