Xin Lang Ke Ji·2025-07-27 03:22Core Insights - The article discusses the increasing competition in the smart glasses market, particularly highlighted at the World Artificial Intelligence Conference (WAIC) 2025, with major Chinese companies showcasing their advancements in this technology [3][5]. Group 1: Industry Trends - The smart glasses sector is experiencing a surge in interest from large manufacturers, moving away from smaller niche players, with companies like Alibaba, ByteDance, and 360 entering the market [3]. - Emphasis is shifting towards the functionality and practicality of smart glasses, focusing on user interaction and real-world applications [3]. - A trend towards lighter designs is emerging, with companies promoting reduced weight as a key selling point for their products [3][19]. Group 2: Alibaba's Entry - Alibaba's new AI smart glasses, the "Wow Quark Glasses," are set to launch in October, featuring a design similar to traditional smart glasses but enhanced with AI capabilities [5][7]. - The glasses aim to address common issues in existing products, such as weak AI performance, short battery life, and poor user experience, through a complete hardware redesign [5]. - The glasses will support various applications, including navigation, payment, and travel reminders, leveraging Alibaba's AI and ecosystem [5][7]. Group 3: Competitors and Innovations - Rokid's smart glasses have gained significant attention, with a pre-order volume of 250,000 units, showcasing features like real-time translation and object recognition [11]. - XREAL's glasses offer a unique viewing experience with an internal screen, targeting entertainment and gaming markets [13][15]. - Competitors are focusing on lightweight designs, with Rokid's glasses weighing 49g and other brands like Li Weike and Halliday offering even lighter options, enhancing user comfort [19][21].