西牛麻竹笋如何“种草”小红书掌握流量密码？这场尝鲜盛会给出答案

Core Insights - The article discusses the promotional event for Xiniu Mazu Bamboo Shoots, highlighting its potential for market expansion through the social media platform Xiaohongshu [1][3][36] - The event aims to leverage Xiaohongshu's user base to enhance brand visibility and sales for this regional agricultural product [10][12][34] Group 1: Event Overview - The third tasting season and industry promotion event for Xiniu Mazu Bamboo Shoots will take place in Yingde, Qingyuan from July 27 to 28, 2025 [3][36] - Xiaohongshu's marketing consultant will present strategies on how to empower the bamboo shoot industry through e-commerce [4][10] - The event will include a training session focused on building a new ecosystem for the bamboo shoot industry, aiming for high-quality development [6][34] Group 2: Market Potential - Xiniu Mazu Bamboo Shoots are recognized as a key agricultural product in Qingyuan, with a planting area of 992,500 acres and an annual output of 1.5136 million tons [21][22] - The total industry value has reached 10.965 billion yuan, marking it as one of the first agricultural sectors in Qingyuan to surpass the 10 billion yuan mark [22][23] - The product has been ranked fourth in the "2025 Guangdong Specialty Ingredients List," indicating its growing recognition in the market [27][28] Group 3: Xiaohongshu's Role - Xiaohongshu boasts 300 million monthly active users, making it a significant platform for lifestyle and consumer decision-making [10][11] - The platform's user-generated content is crucial for influencing consumer choices, particularly for regional specialty products like Xiniu Mazu Bamboo Shoots [11][12] - The training aims to help businesses effectively utilize Xiaohongshu to identify target demographics and enhance product appeal [13][15][18]