吉林延边：围绕“通道共享”，乘势而进打造跨境电商新业态

Group 1 - The core viewpoint is that Yanbian, under national policy support, has significantly developed its e-commerce industry, achieving a new level of quality and vitality in the sector [1] - Yanbian has created 137 e-commerce demonstration projects, achieving full coverage of national-level e-commerce into rural demonstration counties [1] - The region has established 873 nodes in its e-commerce public service network across counties and villages, trained over 190,000 people, and fostered 61,000 online merchants, leading to over 200,000 job opportunities [1] Group 2 - In the first half of this year, Yanbian's service-oriented online retail sales grew by 22%, outpacing the national growth rate by 9.83 percentage points [3] - Yanbian is leveraging its geographical advantages to develop cross-border e-commerce, having established comprehensive cross-border e-commerce zones and partnerships with Russian e-commerce platforms [3] - The cross-border e-commerce trade volume in Yanbian increased by 60.4%, with its export cargo volume to Russia ranking second in the country [3] Group 3 - During the rise of live-streaming e-commerce, Yanbian collaborated with Douyin and local processing enterprises to host successful promotional events, achieving 79,000 orders and 290 million likes [2] - The region is actively engaging with platforms like Douyin and Meituan to promote local services and products through various marketing campaigns [2]