新华鲜报｜“电”亮未来！中国新电商大会涌动发展新活力

Core Insights - The fifth China New E-commerce Conference was held in Yanji, Jilin Province, focusing on topics such as technological innovation, integrated development, cross-border e-commerce, and social responsibility [1][3]. Group 1: Technological Empowerment - AI tools like "digital human consultants" are enhancing marketing efficiency, enabling multilingual and round-the-clock customer service, leading to over 2,000 customer leads monthly for companies like Mantianxin Technology [3]. - New e-commerce practices are driven by user demand for speed and quality, with companies like China Railway improving cold chain logistics and delivery times for fresh products [3]. - The emergence of various new e-commerce models, such as live streaming, community e-commerce, and private domain e-commerce, is lowering entry barriers for ordinary individuals to access larger markets [3]. Group 2: Cross-Border E-commerce Growth - In 2024, China's cross-border e-commerce imports and exports are projected to reach 2.63 trillion yuan, a year-on-year increase of 10.8%, accounting for 6% of total foreign trade [5]. - The "Chinagoods" platform has onboarded over 75,000 shops, providing comprehensive digital services to facilitate international trade [5]. - Initiatives like the quality anchor empowerment action aim to support rural revitalization through live streaming and public promotion [5]. Group 3: Industry Regulation and Development - The Central Cyberspace Administration of China has guided the establishment of a quality anchor cultivation project, recognizing 747 quality live streaming rooms and anchors as of June this year [7]. - The fourth batch of quality live streaming rooms and anchors, totaling 417, was announced during the conference, highlighting the importance of quality in the live streaming industry [7]. - Regulatory frameworks are being developed to address challenges such as false advertising and high competition costs, ensuring a stable and transparent environment for new e-commerce development [7].