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美食观光巴士中轴专线启动发车 畅享北京中轴线文旅新体验
Zhong Guo Xin Wen Wang·2025-07-27 13:17

Core Viewpoint - The launch of the Beijing Chaoyang Food Sightseeing Bus marks a new cultural tourism experience, integrating food, transportation, and sightseeing along the historical central axis of Beijing, celebrating the one-year anniversary of its UNESCO heritage status [1][3][5]. Group 1: Product and Service Overview - The sightseeing bus operates as a "mobile dining restaurant + cultural commentary" double-decker, offering a unique experience that combines culinary delights with cultural insights [1][3][5]. - The bus route spans 12 kilometers, taking approximately 2 hours, and includes key landmarks such as the Bird's Nest, National Stadium, and Drum Tower, allowing passengers to enjoy both the city's historical and modern aspects [3][5][7]. Group 2: Operational and Strategic Goals - The initiative is a collaboration between the Asian Olympic Alliance members, aiming to enhance the synergy within the "Asian Olympic Business Circle" as a significant area for international exchanges and cultural tourism in Beijing [5][7]. - The bus service will enter a regular operational phase post-launch, with plans to optimize routes and menus based on market feedback, and to offer customized experiences for events like weddings and business parties [5][7]. Group 3: Brand and Economic Impact - The Beijing Wuzhou Hotel provides catering services for the bus, having gained recognition from major events like the Winter Olympics and international forums, thus enhancing the brand's visibility [7]. - The initiative aims to create a unique cultural IP that is participatory and shareable, promoting the image of Beijing and Chaoyang while contributing to the high-quality integration of regional economy and cultural tourism [5][7].