Huan Qiu Wang·2025-07-27 13:19Core Insights - The automotive industry is undergoing a digital marketing transformation driven by AI technology, with new market segments becoming crucial for growth [1][6] - Kuaishou has positioned itself as a key platform for dealers to overcome growth bottlenecks, leveraging its ecosystem of over 200 million automotive interest users [1][3] Industry Changes and Kuaishou's Ecosystem - Domestic automotive demand growth is slowing, yet passenger car sales increased by 12.6% in the first half of the year, with new energy vehicles reaching a penetration rate of nearly 50% [1] - Dealers are encouraged to accelerate digital transformation to enhance efficiency and target customer engagement [1][6] User Ecosystem and Cost Efficiency - Kuaishou's automotive lead generation is projected to grow by 224.1% year-on-year by June 2025, with a significant portion of leads coming from high-frequency users [3] - The "short and direct dual opening" model has reduced customer acquisition costs by 13% and increased lead volume by 42% for participating dealers [3] Digital Tools and Live Streaming Efficiency - Private messaging can increase exposure by 30%, with an 88% conversion rate for automotive clients [5] - The "real person + digital person" live streaming model can boost lead volume by 30% while reducing costs by 10% [5] Support Policies and Operational Efficiency - Kuaishou has introduced comprehensive support policies, including training, cost reduction, and traffic expansion, to enhance dealer efficiency [6] - The platform has helped over 27,000 dealers build private domain territories through upgraded infrastructure [6] Practical Validation and Future Plans - Successful case studies demonstrate Kuaishou's value, with one dealer increasing exposure from 94 million to 620 million and maintaining lead costs around 60 yuan [6][7] - Kuaishou plans to increase resource allocation for new market segments, including traffic subsidies and free trials of digital tools, to achieve mutual growth in the new retail 2.0 era [7]