Core Insights - Shanghai's Jing'an District has launched its first "Jing'an Night Life Season" to enhance the nighttime economy and capitalize on the popularity of a large ship attraction, which has become a hotspot for tourists during the summer [1][3] Group 1: Night Economy Initiatives - The "Night Life Season" will upgrade the eastern section of Wujiang Road, connecting key areas like Xinyi Taikoo Hui, Zhangyuan, and Fengshengli to create a nighttime economic ecosystem [3] - The district previously introduced "daytime tickets" for visitors to the ship, which included consumer benefits such as discounts and rewards from participating malls, hotels, and restaurants [3][4] - A new "Night Sailing Ticket" has been launched, offering various nighttime activities and promotions, including shopping, dining, entertainment, and sightseeing [4] Group 2: Collaborative Promotions - The "Night Sailing Ticket" collaborates with nearly 100 merchants, providing exclusive offers across shopping, dining, and entertainment sectors [4] - Visitors can enjoy discounts at cultural exhibitions, such as the "China Dinosaur Exhibition," and participate in interactive activities [4] - Special events like the "Night Market" and public art exhibitions will be held, featuring works from artists across China, the UK, and Japan [4]
“夜航船票”上线!上海静安开启首届“夜生活季”
Zhong Guo Jin Rong Xin Xi Wang·2025-07-27 14:31