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新闻有观点·行业洞察丨又苦又虐的攀岩馆,为何“挂满了人”?
Yang Guang Wang·2025-07-27 17:19

Core Insights - Rock climbing is transitioning from a niche sport to a popular urban activity, with climbing gyms seeing increased participation and engagement, especially in major cities [1][2] - The industry faces a paradox of rapid growth in popularity while also adhering to a slow and steady business model, with long payback periods and training cycles [1][8] Industry Trends - The number of climbing gyms is currently experiencing a surge, with significant operational costs primarily driven by rent in first-tier cities [8] - The design of climbing routes is crucial for attracting participants, balancing challenge for experienced climbers and accessibility for beginners [7][8] - The industry is witnessing a trend of cross-industry collaborations, such as "climbing + brand" and "climbing + events," which help maintain the sport's integrity while expanding its reach [10][11] Social Dynamics - Climbing fosters a unique social environment where individuals can shed their professional identities and connect on a more personal level [3] - The psychological aspects of climbing, such as the intrinsic motivation to master skills despite challenges, contribute to its appeal [3][10] Coaching and Training - The long training cycle for coaches and the lack of a unified training system are identified as bottlenecks for scaling operations in climbing gyms [8][10] - There is a growing number of amateur coaches, particularly for children and beginners, which could enhance the training landscape [10] Future Outlook - The industry is optimistic about its longevity, with a diverse age range of participants, indicating a sustainable interest in the sport [11] - The potential for capital investment is seen as a double-edged sword, offering opportunities for growth while also raising concerns about market saturation [11]