Rebecca(SH:600439) Shang Hai Zheng Quan Bao·2025-07-27 19:59Financial Performance - The company achieved operating revenue of 597,940,661.47 yuan for the first half of 2025, representing a 4.20% increase compared to the same period last year, primarily due to the expansion of cross-border e-commerce through various channels such as third-party e-commerce platforms and live streaming [2] - The net profit attributable to shareholders of the listed company was 9,375,879.76 yuan, reflecting a 15.31% increase year-on-year, driven by slight revenue growth and a change in sales structure, with TOC sales accounting for nearly 50% of total sales, enhancing overall gross margin [2] Business Strategy - The company has diversified its sales channels, which include third-party e-commerce platforms, independent sites, and new media (live streaming), contributing to steady growth in global TOC sales and mitigating the impact of U.S. tariffs on offline wholesale business [2] Financial Data Disclaimer - The financial data presented is preliminary and unaudited, with final figures to be disclosed in the company's official half-year report [3]