挖掘“快乐经济”新潜能

Group 1 - The core viewpoint of the articles highlights the rise of a new consumption wave driven by "emotional value," where consumers, especially the younger generation, prioritize "emotional price ratio" over traditional price-performance ratio [1][2] - The younger generation is becoming the main consumer force, with their spending increasingly influenced by the need to alleviate negative emotions and express themselves through consumption [2] - Emotional consumption is reshaping industry chains and driving traditional industries to upgrade, as seen in the emergence of creative products that integrate cultural elements and the growth of the pet economy [2] Group 2 - Despite the growth of the "self-indulgence economy," challenges exist, such as high prices for some products and services, and difficulties in consumer rights protection [3] - There is a need for a balanced approach between prosperity and rationality in emotional consumption, to avoid pitfalls of over-commercialization and emotional alienation [3] - The industry should focus on optimizing the policy environment, enhancing market regulation, and encouraging deeper cultural exploration and creativity to fully realize the potential of the "happiness economy" [3]