广西创新打造 “购在中国 惠购广西”消费盛会

Core Insights - The event "RCEP Shopping in China: Guangxi Station" successfully promoted high-quality ASEAN products, achieving over 22 billion yuan in project signings and procurement intentions, reaching over 350 million people [1] Group 1: Focus on "Fruits + Quality Products" - The event featured notable attendees including the Secretary of the Guangxi Zhuang Autonomous Region and diplomats from 11 RCEP member countries, enhancing its international profile [2] - A special live-streaming session led by influencer Dong Yuhui attracted 11 million viewers and generated over 55 million yuan in sales, with over 30 themed live broadcasts driving online sales exceeding 200 million yuan [2] - Collaboration with major e-commerce platforms resulted in the creation of an online section for ASEAN fruits and RCEP quality products, achieving sales of over 20 million yuan and reaching over 30 million consumers [2] Group 2: Focus on "Consumption + Technology" - The event introduced several innovations, including the first "China (Guangxi) - ASEAN Fruit Model" utilizing AI technology for comprehensive service across the supply chain [3] - The use of a naked-eye 3D curved screen and digital fruit hosts showcased the integration of technology in enhancing consumer experience [3] - A new "China-ASEAN AI Cooperation Ecosystem" was launched, promoting collaboration between tech companies and enhancing the fruit industry through AI [3] Group 3: Focus on "Aggregation + Sales" - The event was co-hosted by consulates from eight ASEAN countries, attracting over 300 suppliers, buyers, and trade representatives, resulting in 24 project signings worth over 15 billion yuan [4] - A production and sales matchmaking event facilitated connections between over 90 ASEAN suppliers and 110 domestic buyers, with procurement intentions exceeding 1.6 billion yuan [4] - The event also released policy documents aimed at facilitating fruit trade and promoting RCEP products [4]