研判2025！中国交互平板行业市场出货量、企业格局及未来趋势分析：市场需求有所回暖，商用领域增势明显，行业集中度高[图]

Core Insights - The interactive flat panel market is experiencing a decline in global shipments, with a projected 8.5% decrease in 2024 compared to 2023, totaling 2.562 million units [1][5][9] - The education sector is facing a significant downturn, while the commercial sector shows growth, indicating a shift in demand dynamics [7][11] Market Overview - Interactive flat panels are designed to replace traditional passive displays, featuring high-quality LCD screens suitable for close viewing and interaction [2] - The global market is entering a replacement phase as educational digitalization in Europe and North America stabilizes, leading to limited new projects [5][9] Regional Analysis - China remains the largest market for interactive flat panels, accounting for 47.7% of global shipments in 2024, despite a decline in overall shipments [9][11] - In 2025 Q1, China's shipments increased by 14.1% year-on-year, indicating a potential recovery in demand [9][11] Segment Performance - In 2024, the education market is expected to see a 10.1% decline in shipments, while the commercial market is projected to grow by 19.0%, outperforming the global average [11][19] - The dominance of LCD interactive flat panels is evident, with a 99% share in the education sector [13] Competitive Landscape - The competitive landscape in China is highly concentrated, with the top five brands in the education sector holding 85.9% market share, an increase of 6.9% from 2023 [19] - In the commercial sector, the top five brands account for 66% of the market, reflecting a 3.5 percentage point increase from the previous year [19] Industry Trends - The integration of AI technology with interactive flat panels is accelerating, enhancing functionalities in education and business settings [21][23] - Domestic companies are increasingly focusing on international expansion to enhance competitiveness and drive growth [22] - Software applications are expected to evolve, shifting the focus from hardware sales to functional offerings, which will be crucial for companies to thrive in a challenging market [23]