Core Viewpoint - The aromatherapy market is experiencing significant growth, transitioning from luxury items to essential daily products, driven by increasing disposable income and consumer demand for wellness solutions, especially in the post-pandemic era [1][7][28]. Industry Definition and Classification - Aromatherapy products include essential oils, candles, diffusers, stones, and tablets, aimed at improving air quality and enhancing mood [2][3]. - The market is categorized into various segments, including perfumes, essential oils, and other fragrance products, with specific classifications based on concentration levels [3]. Current Development Status Global Market - The global aromatherapy market is projected to reach USD 79.003 billion in 2024, with the perfume segment accounting for USD 65.543 billion and essential oils for USD 8.743 billion [5]. - The market is expected to grow to USD 82.374 billion by 2025, indicating a robust demand for natural therapies over synthetic alternatives [5]. Chinese Market - In China, the aromatherapy industry is expected to produce 656.907 million units and reach a market size of CNY 27.852 billion in 2024, with projections of 709.388 million units and CNY 30.034 billion by 2025 [7][10]. Industry Chain - The upstream of the aromatherapy industry includes flower cultivation, fragrance materials, and packaging, which are crucial for product quality and market competitiveness [12][14]. - The distribution channels are diversifying, with both online and offline sales channels playing significant roles in market growth [12]. Competitive Landscape - The global market features intense competition with established brands like Chanel and Dior dominating the high-end segment, while emerging brands focus on natural and organic products [23][25]. - In China, domestic brands are gaining traction, appealing to younger consumers with unique cultural narratives and product offerings [23][27]. Development Trends Product Diversification and Personalization - The industry is moving towards offering a wider range of products, including smart diffusers and personalized fragrance options to cater to diverse consumer preferences [28][29]. Environmental and Health Focus - There is a growing emphasis on eco-friendly and health-conscious products, with a shift towards natural and organic ingredients [30]. Technological Innovation - The integration of smart technology in aromatherapy products is becoming a key trend, enhancing user experience and convenience [31].