Core Insights - The 24th CBME International Baby, Maternity & Children Industry Expo in Shanghai showcased over 4,500 brands and attracted more than 100,000 professional visitors, marking a record scale for the event [1] - Inne, a German children's nutrition brand, highlighted its commitment to scientific nutrition through a groundbreaking academic conference focused on clinical evidence for calcium supplementation, shifting the industry towards evidence-based marketing [1][5] Group 1: Event Highlights - Inne's exhibition featured an immersive booth designed around the theme "Pinnacle Nutrition, Leading Growth," with a model of Mount Everest symbolizing the brand's pursuit of excellence [3] - The conference gathered industry experts and scholars, including notable figures from top hospitals, to discuss the importance of clinical evidence in advancing children's nutrition [5][6] Group 2: Product Innovations - Inne introduced upgraded products, including a liquid calcium supplement for children under 6 and a proprietary ingredient, Kidtal, aimed at enhancing bone growth during puberty, with research published in the journal "Nutrients" [4][6] - The company also presented clinically validated eye care products for children, which have shown effectiveness in alleviating visual fatigue and protecting against blue light damage [4][6] Group 3: Consumer Engagement - The exhibition attracted significant consumer interest, with interactive installations that allowed families to engage with the brand and learn about scientific nutrition [7] - Parents shared positive experiences with Inne products, emphasizing the brand's transparency in clinical research and its impact on children's health and growth [8] Group 4: Industry Impact - Inne's participation at CBME set a new benchmark for the industry by emphasizing the role of clinical evidence in driving high-quality development in children's nutrition [9] - The company plans to continue focusing on consumer needs and deepening clinical research to provide effective and transparent nutritional solutions for children's health [9]
inne交出行业首份临床实证“满分答卷”!CBME见证儿童营养“效果革命”
Jiang Nan Shi Bao·2025-07-28 02:58