电商经营成本高企 多隐患易引发“骨牌效应”

Core Viewpoint - The e-commerce industry is facing significant challenges, with many companies experiencing high operational costs and ultimately failing, despite initial capital support [2][3][5]. Group 1: E-commerce Company Failures - At least 41 e-commerce companies collapsed in 2019, including well-known names like Le Feng and Tao Ji Ji, with at least 5 more failures reported in the first half of the current year [2]. - The majority of failed e-commerce companies were established around 2015 and primarily operated in sectors like fresh food and community e-commerce, with reasons for failure including funding shortages and poor business models [3][6]. - The average cost to acquire a customer in the e-commerce sector ranges from 200 to 400 yuan, which can exceed the price of many products, making customer retention critical for profitability [4]. Group 2: High Operational Costs - E-commerce operational costs include expenses for professional teams, system development, daily operations, and logistics, which can be substantial for small to medium-sized enterprises [3][4]. - Companies that expand into e-commerce often face increased costs related to system development and training, leading to financial strain before achieving stability [3]. - The high cost of customer acquisition and ongoing operational expenses can make e-commerce platforms more expensive to run than traditional brick-and-mortar stores [4]. Group 3: Market Dynamics and Competition - The e-commerce landscape is characterized by intense competition, with major players like Alibaba, JD.com, and Pinduoduo dominating the market, making it difficult for smaller companies to survive [5][6]. - The current environment requires e-commerce businesses to have strong cash flow and resources, which has led to many startups failing to sustain operations [3][6]. - The shift towards new business models, such as live-streaming e-commerce, is seen as essential for survival in the evolving market [6].