Zheng Quan Ri Bao Wang·2025-07-28 03:02Core Viewpoint - Longfor Group Holdings Limited has demonstrated resilience in its property investment strategy despite the impact of the pandemic, achieving significant growth in rental income and expanding its operational footprint across multiple cities in China [1][2]. Group 1: Financial Performance - For the first half of 2020, Longfor Group reported a rental income of 3.36 billion yuan, representing a year-on-year increase of 30.4% [1]. - The revenue breakdown from property investment includes 77.4% from shopping malls, 21.8% from rental housing, and 0.8% from other sources [1]. - As of June 30, 2020, Longfor's commercial properties had an overall occupancy rate of 94.7%, with 40 shopping malls opened across 25 cities, totaling a built area of 3.87 million square meters [1]. Group 2: Business Expansion and Innovation - Longfor Group's new shopping mall, Nanjing Longwan Tianjie, opened in June 2020 with a rental rate of 99%, attracting over 460,000 visitors and generating total sales of 35.1 million yuan within three days [1]. - The company is actively exploring new business models such as "online live streaming," "outdoor operations," and "night economy" to adapt to changing consumer behaviors and enhance revenue post-pandemic [1]. - Longfor's rental housing business, Longfor Guan Yu, has opened operations in over 30 high-potential cities, with a total of 79,000 rooms available and an occupancy rate of 88.6% for properties open for more than six months [2]. Group 3: Strategic Outlook - Longfor Group remains optimistic about its investment property segment, indicating that short-term challenges will not deter its long-term growth strategy [2]. - The company aims to continuously refine its space creation and service offerings to foster better connections between people and spaces, thereby enhancing its growth potential [2].